There are thousands of kilometres of designated trails in Alberta. The Ministry of Forestry and
Parks manages trails across the province to support outdoor recreation opportunities and
protect public land so it can be enjoyed by future generations.

Come say hello and chat with them about your next outdoor adventure in Alberta!

Find the status and location of wildfires, fire restrictions and bans, and learn more about wildfire prevention and operations.

Alu-Cab™ has over 23 years of first-hand experience and proudly built in Cape Town, South Africa. Explore further with vehicle-based adventure gear that takes you the extra mile. Whether you are looking to start with an aluminium canopy and a hard-shell roof top tent setup or want to find the perfect camper, we’re here to help you find your ultimate overland solution.

At Amber Adventure, their mission is to inspire and enable people to connect with nature. Throughout their own journey across North America, they have carefully tested a wide range of camping and overland gear, evaluating their strengths and weaknesses.

Their goal is to design and manufacture high-quality, well-thought-out equipment that is accessible at a fair price, believing that everyone should have the opportunity to explore the great outdoors. They are committed to making that a reality.

ARC Off-Road Training is an industry leader delivering professional training, education and consulting in:

• 4-Wheel Drive Operations for Government, Industrial, and Private 4-wheel drive users.
• Operational Vehicle Recovery
  Training.
• Recovery Equipment Solutions & Sales.

Over more than three decades, Arctic Trucks have forged an unparalleled level of expertise in re-engineering and converting four-wheel drive vehicles for extreme long-range mobility, setting a benchmark for quality, durability and reliability in the most remote and inhospitable environments on our planet.

Staying true to its heritage of extremes, today Arctic Trucks is active in multiple global markets, from the Arctic Circle to the deserts of Africa and the Middle East to the Antarctic – becoming world-renowned as the benchmark for extreme off-road vehicles in any environment.

Whether for leisure or professional purposes, Arctic Trucks enable owners and operators to safely, successfully and efficiently 'Explore Without Limits', whatever the challenge.

The Athabasca watershed plays a vital role in sustaining our communities and our economy. Protecting and preserving it is a shared responsibility for us all.

The Athabasca Watershed Council (AWC) is a Watershed Planning and Advisory Council (WPAC). They are working in partnership with the Government of Alberta, Indigenous Peoples and other stakeholders, to achieve the three goals of the Water For Life strategy. 

Their vision is a watershed that is ecologically healthy, supports resilient communities, and promotes a sustainable economy.

Smoked Meats and Vegan Eats Food Truck in the Northern Rockies operating since 2020.

Details coming soon!

Wherever the road takes you, Cap-it is your one-stop shop for truck accessories and adventure gear. Our friendly and experienced technicians can install and test most products in the time it takes to pick up a cooler and hot dogs. If you aren’t ready to make a commitment, we also offer rentals and financing options; whatever it takes so you go home happy.

Choco Strawberry Euphoria is a food trailer serving a perfect mix of sweet and savoury. They serve the viral Chocolate Strawberries, Jumbo Hotdogs, Grilled Sandwiches Coffee & Lattes. Visit them to experience pure euphoria, one bite at the time!

The EFGA is a non profit organization ran by volunteers for over 50 years that is committed to Conservation of our Fish and Wildlife resources for the benefit of future generations. This is accomplished by working collaboratively with all stakeholders who share this value. They accomplish this by educating themselves and the public on Wildlife management issues and advocate for policies that maintain healthy balanced fish and wildlife populations on the landscape.

They support sustainable and ethical harvest of fish and wildlife and are committed to mentoring new outdoor enthusiasts to develop their knowledge and skills as conservation minded fisherman and hunters .

They own and operate the Longest Mile shooting range. This range provides members and guests with the opportunity to develop a wide range of shooting skills in a safe environment. We advocate for responsible firearms use/ownership . We operate an indoor and outdoor Archery range . The ranges provide opportunities to develop hunting, recreational or competitive shooting skills.

Located in Calgary, Alberta and founded in 2020, Flat 4 Offroad missions has always been about getting more people outdoors sooner by helping them turn their daily drivers into a vehicle to suit their needs. We strive to provide people with genuine advice and experience-backed knowledge to help them make the right choices regarding their goals. From the first inquiry to the mobile install, they offer the whole package.

From the subtle to the extreme they have done it all. They have taken our rigs on week-long excursions and to places where others thought were impossible. While we specialize in Subaru's and other crossovers we never shy away from any sort of build! Where will your next adventure take you?

Flat Out Feasts makes premium freeze-dried backcountry meals for adventurers, that are low carb and delicious. Eliminating the "fluff" of cheap carbohydrates, their meals are made with just the good stuff to help you go flat-out on your next adventure. Even if you're not following a low carb or keto lifestyle, Flat Out Feasts will power you through every step of the way, packed with protein, cheese, and veggies. Protein and fat digest slower, so you have more consistent energy for longer. Just add hot water and enjoy your Feast in 5 minutes, whether you're making miles, summiting mountains, or exploring the wilderness, their meals are ready when you are.

They are a Canadian small business based in Edmonton, Alberta, owner-operated by their adventurous founders that are committed to bringing you the best quality, taste, and nutrition. They will be sampling their meals at the AOAE, so be sure to visit their booth to taste the difference for yourself!

Go Overland Canada manufactures the world's lightest lineup of rooftop tents and has grown beyond its Canadian roots, expanding into the U.S. and Europe. You can find their rooftop tents in over 12 countries, making them key a player in the Overlanding industry. Their commitment to quality and innovation has also led to partnerships with major automotive brands like GMC and Chevrolet, further cementing their reputation as a trusted name in the adventure travel community. What makes them different is their all inclusive rooftop tent packages and top quality gear. #GOOVERLANDCANADA

Grizzly Overland Outfitters is family owned and love exploring BC and beyond in their 1989 Landrover. In outfitting their unit for adventure they discovered the Australian based, The Bush Company. Manufacturing Roof Top Tents, Awnings, and Outdoor Gear. Being so impressed with the design, quality, and effectiveness against the “Wet “ Coast Weather and Canadian winter, they became the Canadian Distributors. If you are looking for high quality, durable gear, they are the people to talk to!

The Bush Company product feels superior for the Western Canada climate. Prioritizing overbuilt quality to keep you dry and insulated in any temperature. With internal power connections, it simplifies charging your electronics. The Bush Company is a Company that listens to its consumers and makes changes accordingly; they update and improve their tents and awnings all the time.

GTF Outside was formed from the dream to inspire and motivate one another to get outside more often. Combating anxiety and depression, studies can prove going outdoors more has mental health benefits!

With a mission to end the silence around mental health, and bring awareness to the benefits of getting outside. With every purchase made, a portion is donated to various mental health organizations, the grizzly foundation, and cleaning up our community. #ENDTHESILENCE

The Hinton Fish and Game Association advocates conservation and management of fish & wildlife and habitat while maintaining natures balance for the continuing benefit of the associations members and the general public.

A unique fishing company that travels Canada in search of the best crowds, the best people, to hear the best fishing stories and gear those people up with cheeky, quality made Jerk It apparel and gear for the next fishing trip.

KRAVE views the world as a place to travel and explore.  They like to choose the road less travelled, and love the adventure that comes along with the journey.  In fact, they consider the journey to be just as important as the final destination.  

Because of this, KRAVE Automotive was born. Their team of enthusiasts are proud to offer over 90 years of combined automotive experience.  Whether helping to guide a vehicle build, provide access to the highest quality parts in the industry, or make sure your pride and joy is running perfectly, they would love to work with you! 

Welcome to Lead Head, where they specialize in making fish feel foolish. Their lures are the ultimate bait for any angler looking to outsmart their aquatic opponents. With personalized designs and top-quality materials, they'll help you craft a lure that's not just effective, but also uniquely you.

Whether you're fishing for Pike, trout, or anything in between, their lures will help you reel in the big one with style. So come on in, take a look around, and let them help you become the Master Angler you always knew you could be.

Off Grid Trailers® give you the freedom to explore the backwoods, the rainforests, the great wide open – to truly escape civilization, to fully engage with nature, and to wholeheartedly connect with each other. Be a renegade, go all-in, build memories with an Off Grid Trailer®.

OGT® was originally started as a passion project; that holds true today. Since that first trailer, their team continues to innovate the designs based on customer feedback, resulting in the models they make today.

Outdoor apparel and accessories to make the most of your camping experience.

Welcome to Overland Alberta, this YouTube channel was started with the goal of exploring Alberta and occasionally beyond. Here is where we share our memories with family and friends. These videos show fun trails, great camping, good times, and sometimes great camp food.

Overland Explorer Vehicles (OEV) is a premier Alberta-based manufacturer of fully composite expedition-grade slide-in truck campers, flatbed campers, chassis-mounted expedition cabins, and aluminum flatbeds. As we approach our 10th anniversary in 2025, we’re proud to serve the off-road and overland community with cutting-edge designs and proprietary composite materials crafted in North America. Our versatile lineup includes models to fit most domestic trucks, designed to meet your adventure needs.

At Overland Massage, they believe in the profound connection between nature and well-being. Inspired by the tranquility of the mountains and the grounding energy of the natural world, their approach combines therapeutic massage with the restorative power of nature.

Whether you’re seeking relief, relaxation, or a deeper connection to yourself and the outdoors, our services are designed to help you feel refreshed, renewed, and ready for your next adventure.

Paddle Alberta is a non-profit organization dedicated to promoting various types of recreational paddling in a safe and sustainable manner. We serve as a central resource for paddling-related information, support, and guidance for the general public, clubs, and instructors. They’ve been Alberta’s recreational paddling resource since 1976. 

At Polar Pal they provide exclusively designed portable diesel heaters engineered for the rugged demands of Canada and North America. Using top-quality components with parts exclusive to their products, to ensure that their heaters are built to deliver exceptional performance, efficiency, and reliability in extreme conditions.

As a Canadian-based company, Polar Pal takes pride in providing purpose-built heaters that all North American outdoor enthusiasts can rely on when it matters most.

Polar Pal isn’t just another diesel heater—it’s built from the ground up with exclusive innovations that set a new standard in portable heating.

Rival Trade Brewing Company is a small town business dedicated and passionate to brewing top quality craft beer using locally sourced ingredients, and keeping the areas rich history and natural beauty central to their company.

What started in a garage has grown substantially since July of 2021 into a full fledged operation with live music venue.

Each beer is carefully crafted and inspired by a significant person, place or event that is noteworthy to the Rocky Mountain House area.

Scott Subaru proudly serves Alberta. Located in Red Deer, we are your Authorized Subaru Retailer, and world’s only Certified Passive House Car Dealership.

Providing manufacturer certified repair, EV maintenance, gas engine maintenance, parts, tires, and accessories for everything Subaru.

We believe in efficiency. Scott Subaru’s Passive House Dealership is the World’s Most Efficient Dealership. Whether you’re looking for a New Outback, Forester, Crosstrek, Legacy, Impreza, Ascent, WRX, BRZ, Solterra EV, or Certified Pre-Owned, Scott Subaru is available to you.

Search and Rescue Alberta is the provincial association for volunteer search and rescue within the province. Its mission is to assist search and rescue teams in their efforts to provide a superior and dedicated level of service to the people of Alberta. Search and Rescue Alberta is responsible for the coordination of ground and inland water search and rescue (SAR) incidents under the jurisdiction of the Ministry of Public Safety and Emergency Services in the province of Alberta.

Statera Financial Planners believes that financial freedom is the key to living the adventurous life you’ve always dreamed of. Whether you’re hiking rugged trails, exploring new destinations, or simply ensuring a secure future for yourself and your loved ones, Statera Financial Planners is here to help make it all possible.

As your trusted partner in wealth, health, and legacy planning, they’ll work with you to create a personalized financial strategy that empowers you to live life on your own terms. Team up to fund your next adventure, so you can focus on what truly matters—spending more time doing what you love, without financial worries holding you back.

They're here to support your journey every step of the way!

Details coming soon!

Founded in 2013, Trails 4 Tomorrow is a registered society in Alberta. Their focus is on ensuring the sustainability of recreational trails for 4 wheel drive vehicles, also supporting conservation, watershed and reclamation goals in Alberta.

As Trail Stewards, they focus is on sustainable trails ensuring that our 100 year old trails will still be here for 100 more. Taking responsibility to ensure that the trails are sustainable with minimal impact on our valued watersheds and wildlife.

Twin Peaks make gear that’s as rugged as the landscapes it’s used in. Their bed racks are engineered to hold your setup securely, and will outlive even the toughest tents. Paired with our innovative accessories, you can easily add clever upgrades and unexpected luxury touches to your adventures.

Proudly sourced and manufactured entirely in Canada, their products are built to elevate every journey, whether you're climbing deep in the Rockies, off the beaten path in Moab, or revealing nature’s secrets on Vancouver Island.

Asian noodle and rice dishes!

WCAS is the first of Alberta’s ten Airsheds, who together serve as the air monitoring partnership for Albertans. One of WCAS’ primary roles is to gather the information together from air quality monitoring data ensuring all stakeholders, including the public, have access to this important information. WCAS operates a broad network of air monitoring sites including permanent and portable continuous monitoring stations.

At WCAS, we join the call-to-action outlined by United Nations Sustainable Development Goals knowing that reducing air pollution and improving air quality will help ensure a better future for us all

Built tough with all the amenities you could want, this all-season adventure camper is the ideal companion to help you make the most of your adventures. Spend less time worrying about camp preparation and more time angling on the lake or hiking the next peak on your bucket list. Trust in the durability and dependability of our aluminum canopy, designed to withstand the rigours of your adventures while supporting the growth of local businesses in Alberta’s heart.