Gear Up 4 Spring @ Rival Trade Brewing Co

See what's brewing!

Get your questions answered and your gear equipped, just in time for the peak season! At the AOA Expo, you’ll get to see and interact with industry leading products for those of us who live and breathe the outdoor lifestyle!

Our mission is to create an amazing and meaningful weekend by bringing together a community of like-minded adventurers!

● Learn new skills!

● Get access to the companies that have the tools and knowledge for the job!

● Watch out for all day giveaways and so much more!

Do all this while enjoying a brew from one of the best Alberta based breweries located in the heart of adventure nation.

Venue Information

Rival Trade Brewing Co

3 Gateway Dr, Alhambra, AB T0M 0C0

Google Maps

Friday night VIP experience - May 10, 2024

Join us Friday night starting at 6pm for an evening of entertainment and mingling with industry experts!

● Outstanding line up of beer and beverage options at Rival Trade Brewing Co

● Live music from Jesse Roads

● Guest speakers

● Food trucks

● A brewery tour

You don't want to miss the kick off to our Gear Up 4 Spring!

Space is limited! Get your tickets now!

(Pet Friendly!)

Saturday - May 11, 2024

Join us FOR FREE on Saturday at the Rival Trade Brewing Co grounds for an extensive shopping and educational experience!

With industry leading companies with the gear and products you need to make the most of your upcoming adventures, get it here first and be ready to kick off the season right!

No ticket necessary, just show up!

We are however accepting donations for the local food bank!

● Giveaways all day!

● Food trucks!

● Amazing Brews!

● The chance to win access to our Fall AOA Expo!

Free parking available across the street!


Sunday - May 12, 2024

If you have been looking for a true 1 on 1 opportunity to get up close and personal with the products you're considering, or hobbies of interest, look no further! Our vendors have activities scheduled on Sunday to take you out, test their gear first hand or teach new skills. Be sure to stop by every booth and see all the amazing ways you can spend Sunday!

Some of the available activities include:

● Crimson Lake Community Paddle with Mountain Surf Co @ 10:00am BYOBoard or rentals available for $35

● Via Ferrata Climbing with Girth Hitch Guiding

● Market Treasures 11:00am - 3:00pm at Black Sheep Camps

● River Rafting with HeLa Ventures

● Mountain Biking at Baseline Mountain with the BMTBC

Reconvene at Rival Trade Brewing Co at 4:00PM if you would like to have one final hurrah with the team before your travels home!


If your home base is outside of Rocky Mountain House, we have partnered with two amazing local options!

Black Sheep Camp will provide you with an incredible camping experience right along the North Saskatchewan River. Check out their website to reserve your space and enter this 25% discount code OutdoorExpo2024 upon checkout!

We also have Cow Lake Store & Resort bringing you the full cabin experience! Visit their website to reserve your space and enter this 15% discount code COWLAKE upon checkout!


We will be doing giveaways throughout the day, so stick around for your chances to win! You might just get your hands on some incredible vendor products or tickets for our Fall AOA Expo!


Purchases On Site

The AOA Expo will be able to accept cash and debit/credit payments for our products. 

Food options will be available from our on-site food trucks

Beverages will be available for you to enjoy as your roam the grounds from within the Rival Trade Brewing Co taproom!

There are no ATMs on site.

Our 2024 Spring Partners